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Un accord de rachat (deal de plus de 20 Millions de $) a eu lieu en Israël qui va faire bouger la donne dans le monde très concurrentiel de l’optique solaire. Super-Pharm a décidé de racheter Erroca (60 magasins et 200 employés), leader très apprécié dans l’univers des lunettes de soleil.

Super-Pharm est une chaîne de pharmacies multinationale israélienne. Elle opère également en Pologne. Super-Pharm a été fondée par Murray Koffler avec ses deux enfants aînés, Leon et Theo.

Le plus grand détaillant israélien de produits de santé et de beauté, Super-Pharm, est déjà actif dans l’univers de l’optique.

LE PLUS. Israeli pharmacy store chain Super-Pharm has signed an agreement to acquire Israeli sunglasses retail store chain Erroca. Market sources value Erroca at more than NIS 75 million.

Super-Pharm already operates optician departments within one third of its stores stores dealing mainly with eye testing by optometrists, prescription spectacles, and contact lenses, so that the acquisition represents an expansion of activities in eyewear. The acquisition is subject to approval by the Israel Competition Authority.

Erroca has 60 stores around Israel, which specialize in sales of international brand name sunglasses. The company, which is owned by Michael and Yaakov Wolf, has 200 employees who will join Super-Pharm.

Erroca will face stiff competition from international chain Luxottica’s Sunglass Hut, which signed a franchise agreement in June with Israeli retail fashion chain Fox-Wizel Group (TASE: FOX) to open 50 stores around Israel.

Super-Pharm is Israel’s largest pharmacy store chain with 280 outlets around Israel, many of them owned by franchisees.

Published by Globes, Israel business news – en.globes.co.il – on August 28, 2022.

© Copyright of Globes Publisher Itonut (1983) Ltd., 2022.

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