Waves Audio Ltd, basé à Tel-Aviv, est un développeur et fournisseur israélien de technologies professionnelles de traitement du signal audio numérique et d’effets audio, utilisés dans l’enregistrement, le mixage, le mastering, la post-production, la diffusion et le son en direct.
Selon un article professionnel : « Gilad Keren et Meir Shaashua, co-fondateurs de Waves, étaient plus que de simples partenaires commerciaux ; c’étaient des visionnaires avec un profond amour pour la musique. Gilad, un ingénieur du son accompli, et Meir, un musicien talentueux, ont combiné leur expertise pour créer des outils qui transformeraient la production audio ».
AWARD. En 2011, la société a reçu un Technical Grammy Award pour « ses contributions d’une importance technique exceptionnelle au domaine de l’enregistrement ».
En 2018, Waves a publié la chaîne de mastering Abbey Road TG dans le cadre de sa collection Abbey Road. La chaîne est calquée sur les consoles EMI TG12345 utilisées dans les suites de mastering d’Abbey Road Studios.
Le 26 mars 2023, dans une démarche controversée, Waves a introduit son service d’abonnement, Waves Creative Access, tout en supprimant le plan de mise à jour Waves ainsi que la vente de licences perpétuelles. Ils ont réintroduit le plan de mise à jour Waves trois jours plus tard, ainsi que les licences perpétuelles.
LE PLUS. « Waves Audio : L’onde sonore qui a transformé la production musicale ». Waves Audio Ltd. est un nom qui résonne à travers le monde de la production musicale, le mixage, le mastering, et bien au-delà. Il ne s’agit pas simplement d’un autre développeur d’outils audio, mais d’une entité qui a façonné la manière dont nous percevons et traitons le son numériquement.
LE PLUS.
Waves Audio Ltd. is an Israeli developer and supplier of professional digital audio signal processing technologies and audio effects, used in recording, mixing, mastering, post production, broadcast, and live sound. The company’s corporate headquarters and main development facilities are located in Tel Aviv, with additional offices in the United States, China, and Taiwan, and development centers in India and Ukraine. In 2011, Waves won a Technical Grammy Award.
Waves Audio was founded in October, 1992 by Gilad Keren and Meir Sha’ashua in Tel Aviv, Israel.
Later that year, Waves released its first product, the Q10 Paragraphic Equalizer. The Q10 was the audio industry’s first commercially available audio plugin.
Waves’ L1 Ultramaximizer, released in 1994, became a prominent plugin, with some publications pointing to it as contributing to the « loudness war » behind modern music mastering. Record producer Tony Maserati said of early Waves software, « [they] were the only plugins [that were] quality and they were creative. » Waves later launched a signature line of Maserati inspired plugins.
Waves launched the Waves Signature Series working with music producers and engineers to explore their unique sounds. In 2009, as part of the Signature Series, Waves released the Eddie Kramer Signature Series of five plug-ins focusing on classic rock. The Chris Lord-Alge Signature Series followed in 2010. The Waves Signature Series continued in 2013 with the Manny Marroquin Signature Series. In 2015, Waves worked with music producer Butch Vig to release the Butch Vig Vocals plug-in as part of the Waves Signature Series.
In 2011, the company was honored with a Technical Grammy Award for « contributions of outstanding technical significance to the recording field. »
In 2018, Waves released the Abbey Road TG Mastering Chain as part of their Abbey Road collection. The chain is modeled after the EMI TG12345 consoles used in the Abbey Road Studios mastering suites.
On March 26, 2023, in a controversial move, Waves introduced their subscription service, Waves Creative Access, while removing the Waves Update Plan as well as the sale of perpetual licenses. They re-introduced Waves Update Plan three days later, as well as perpetual licenses.
