Du 27 au 30 mars 2019 auront lieu la 2nde édition des Tel Aviv Games TAG organisés par le Tel Aviv LGBT Sport Club et la municipalité de Tel Aviv . Des athlètes du monde entier sont attendus pour s’affronter en natation, tennis, basketball, volleyball, danse, course ou encore football. 6 joueurs français sont notamment attendus : 2 en basketball, 2 en natation et 2 en volleyball, nous leur souhaitons bonne chance ! (Source : Ambassade de France)
#sport #lgbt #telaviv ⛹️♂️🤸♂️🏊♂️🤾♀️
Tel Aviv Nonstop City – The Brand Story
- Devising an aspirational strategic vision – Incorporating a sense of place and formulating shared purpose and values based on the local identity of the city of Tel Aviv.
- Delivering the reputation Tel Aviv deserves – Operationalizing this vision into a strategy that formulates policies, partnerships and actions for Tel Aviv in the global sphere.
The City of Tel Aviv defined its global vision by identifying its « Competitive Identity » – namely innovation as a way of life that manifests itself in the « nonstop » character evident in almost all aspects of the city. This central defining purpose
allows Tel Aviv to shape its image and behaviors in order to allow real actions and substances. In short – Tel Aviv chose not only to ‘brand’ itself through a logo, slogan and advertising campaigns, but in a way that allows us to:
- Increase international engagement and awareness.
- Enhance its reputation.
- Provide renewed sense of purpose and direction.
- Increase coordination and cost-effective partnerships.
- Improve the quality of sector-specific promotions.
- Increase foreign investment, tourism, exports and talent attraction.
- Enhance cultural influence; and devise systems, strategies and structures to put Tel Aviv firmly and permanently in control of its own international image.
- Create a unified set of guidelines for the Tel Aviv brand, to be used by all who take part in marketing the city.
- Document the citys branding process for future use.
- Telling Tel Aviv’s story.
Keeping in mind that the people who live, work in and use our city are our greatest assets, Tel Aviv has formulated a smart city strategy which puts residents and their needs at the center – both in the technologies it has developed, such as the DigiTel Residents Card, as well as in its open data initiatives. The strategy, which is based on transparency, accessibility and active citizen engagement, is in accordance with good citymaking practice.
The process was conducted with the assistance of McCann Tel Aviv, the designer Baruch Naeh and Touch graphic design studio, and was managed by the municipality’s spokesperson’s office and the Tel Aviv centennial administration.
Over 20,000 of the city’s residents participated in selecting the city’s new logo, choosing between two options that were presented on-line. Implementing the new brand The new Tel Aviv brand was implemented in 2009 and was immediately embraced by the residents of the city thanks to the brand’s informality and to the fact that the brand itself refers to the city as a whole, and not just to the municipality.
From local to global
With the enhancement of the city’s international marketing, the need arose, in 2013, to make the Tel Aviv brand accessible to international audiences. In 2015, the city’s national and international brands were united, with Tel Aviv’s global branding strategy becoming its local one as well.
Never stop changing
Since the completion of Tel Aviv’s branding process, additional cities in Israel have acknowledged that city branding strengthens a city‘s image, both within its institutions and outwards as perceived by the general public.
Today, Tel Aviv continues to lead the way, upgrading and improving its branding in both the international and Israeli contexts. The “nonstop city” never stops changing.